Leveraging Unique Corporate Culture to Elevate Onboarding Experience

Derek Wu

Derek Wu

Executive Vice President – Global Human Resources, Lee Kum Kee International Holdings Limited

  • Is treating employees like assets enough to attract and retain future talent?
  • What are the important factors to accelerate the journey for new hires from “I begin” to “I belong”?
  • How should a unique onboarding program be?

Onboarding is a strategic process to win the hearts and minds of new hires by integrating them into the culture. Finding the right talent for positions in an organization is only part of building an effective team. The process of onboarding can be one of the most critical factors in ensuring new hires become engaged and proud of being a member of the organization.  Typically, it involves sight and hearing. As an ATD award-winning organization, Lee Kum Kee explored what onboarding would be like for employees experiencing all five senses: sight, hearing, touch, taste, and smell.

A leader in the condiment industry that provides more than 200 products across more than 100 countries, Lee Kum Kee’s Five-Sense Onboarding Experience allows new hires to better understand the corporate culture and core company values and enhances the sense of belonging to maintain a stable and talented workforce that supports its business expansion.