From End to Beginning in Management Practice–On Establishment of Business Ethic Centric Culture of a Company

Bai-Chuan Yang
Chief Ethics Officer & Chief Human Resource Officer, Sinyi Realty Group
The session will provide a “From End to Beginning” thinking approach to examine the ways of promoting corporate culture today and to reflect the possible drawbacks. Session will also address:
the comprehensive rationale for employing business ethics as the core elements of a corporate culture.
The practice of Sinyi Realty Group to explain how to elaborate the practice of how to establish the business ethic centric culture in a company
the core elements of Sinyi Realty Group’s culture to exemplify the advantages of taking business ethic as the center of corporate culture.
the possible dilemmas when employ the business ethic as the core of the corporate culture and applying “From End to Beginning” thinking approach to face the difficulties.
the way of integrating business ethics into the management system and daily operation practices to cultivate and root the corporate culture.